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COLOUR AND MATERIAL MASTERY IS ONE OF THE MOST IMPORTANT DESIGN SKILLS IN THE 21st CENTURY.

It leads creative direction and business strategy, drives new forms and better functionality and impacts sustainability. The senso-aesthetic properties of colour and materials build strong emotional connections between products, environments, brands and people. Colour and Material Design excellence is increasingly sought after skill and sensitivity across all industries and disciplines.

Designing Soul Conference brings world-class designers, artists and creative directors from multitude of fields and businesses to Helsinki. They will share their expertise and practices in using COLOUR & MATERIAL DESIGN to create performance and soul for physical and digital products, events and environments. On September 6th, 2016 all eyes will turn to Helsinki and Aalto University as the leader in colour and material design and innovation.